Pathway to Lasting Success
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A New Business Model with Ancient Roots
The title of this book springs from my belief that business can be a powerful transforming force for the greater good. It embodies the old-fashioned notion of doing well by doing good. (People say of Quakers that they came to Philadelphia to do good and ended up doing well.)
Spirituality has many faces. For some, it is trust in God and in the basic human nature to do the right thing. A deep sense of Oneness, kinship with all humanity. For others, it may be transcending the limits of what is known. The words spirit and spirituality come from the Latin root spirare meaning breath or inspiration.
Entrepreneur, from the Latin and French roots, is one who seizes the moment and undertakes risks in creating a new enterprise.
Does spirituality have a place in business?
Yes. As you will see from The TELUS Mobility Story, the spiritual principles in this book can succeed in the “real world.” The power of these principles is in their practice.
Spiritual entrepreneuring is expressed through what I call the S-element. The S-element symbolizes what you Stand for, what makes you Stand out. It is through the power of the S-connection that companies gain lasting competitive advantage.
Whether you are an individual entrepreneur or a global corporation, the essence of spiritual entrepreneuring is the same:
• Do Well by Doing Good
• Profit with Purpose.
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The peacock, by its alluring performance, attracts partners and increases the prospects of its immortality. The bee makes a living and may be content in its own ways. But isn’t the life of the peacock more joyful?
Entrepreneurs and companies succeed when they combine the fun element of the peacock with the persistence of the bee, the power of Profit with the power of Purpose.
Table of contents:
Begin with the Beginner’s Mind, Set Your Odometer to Zero
Beginner’s Mind, Child’s Play
Setting Odometer to Zero
Roadmap
Entrepreneurs and Intrapreneurs
Spiritual Entrepreneuring: Purpose + Profit
Planning: Transforming Vision into Reality
Customers: Internal, External
How to Attract/Retain Right Employees and Customers
Innovation, Creativity, Quantum Leaps
Know Thy Self – Your First Customer
Who are you really?
Know Your Calling
What do you Want Really?
Expressing Self’s Creativity
How can I Succeed as Employee or Consultant?
How to Receive and Give Feedback
Identifying Core Strengths and Resources
Creating Wholesome Workplace for Fun and Profit
Embracing Your Self, Letting Self Guide Your Actions
More Ways to Re-Discover Your Self
2-1 Fulfill Your Duty, Dharma, in Boardroom and in Mailroom
2-2 Balance Knowledge, Action, and Inaction
2-3 Partner with Nature, Take Sabbaticals
2-4 Build Your Karmic Balance Sheet
2-5 Act with Whole Mind Unattached to Rewards
2-6 Create, Nurture, and Dissolve/Recreate
2-7 Operate in the Abundant and Transparent Mode
2-8 Create Triple Bottom Line: People, Profit, Planet
Practice Enlightened Self Interest
The Path We Traveled
Spiritual Entrepreneur at Work
Globalization – Main Street and Money Street
Worldsourcing: Outsourcing and Insourcing
BRIC (Brazil, Russia, India, China) and USA
Philanthropy, Social Entrepreneuring
Right People Doing Right Things in Right Ways = Enduring Success
Coming Home, The Honeybee and the Peacock
Celebrate Your Success
0. Return to the Beginner’s Mind, Renew Your Success
What is Success? What do you Want, really?
Perhaps money, lots of it, comes to mind. And some afterthoughts as well.
This is what Ralph Waldo Emerson said about success: “To laugh often and much… to leave the world a bit better… because you have lived.”
In business as in personal life, we want to know what we want, our purpose. We want to make a difference. We want to work with companies whose purpose reaches beyond making money. It is this sense of purpose that sets individuals and organizations apart. Ideas alone are not enough. We need ideals. In the next chapter, see how the change of only one word in the vision statement of a respected research laboratory transforms its mission from an idea to an ideal.
Lest we forget, corporations are made up of people. Ultimately, what matters most is not so much the result as the cause. At the deepest level, as Homo sapiens (wise mankind), we want to know who we are and experience the joy of being who we are.
Be my Self. Be your Self. Express our Selves.
Work right. Laugh often.
Personally, how do you feel about success?
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