Click on book cover to see larger imageThe Ten Spiritual Pillars of Business Success
Engaging Your Creative Spirit for Personal Fulfillment

(first published by Bioxy Source)

A parable from the book:
Once upon a time, a honeybee and a peacock struck up a conversation. The bee, darting and buzzing, said: “I had the most productive day. I got up before sunrise well before the other bees and had already called on a hundred customers. I hope my queen will be pleased with the nectar I collected. But I can’t rest. There’s still so much to do. Anyhow, what have you been up to?”

“Oh, instead of my calling on customers, my customers come to me,” said the peacock happily. It is my nature to dance and sing. I rejoice in my own beauty reflected in the eyes and hearts of my beholders. I won’t ever run out of the bounties of my joyous nature.”

The bee sensed the differences in their nature. For an instant, he felt drawn into the peacock’s circle of joy. With a quick flick of its wing, the bee saluted the peacock and flitted off into the woods.

 

The honeybee and the peacock portray two paradigms of business management. Some businesses are like the honeybee. Their sole mission is to gather profit. Benefits to people and society are byproducts of what they do.

Other businesses are like the peacock. They succeed by choreographing the creative instincts of their workforce to serve the needs of their customers. Profits and prosperity are co-products, created naturally in the process of people expressing them-Selves.


In this view, profits are necessary for a company to continue and flourish in the same sense as food is necessary for all life – but not its purpose any more than the purpose of humans is to ingest food.

Table of contents: The Ten Pillars
0. Begin with the Beginner's Mind
1. Know Thy Self - Your First Customer
2. Fulfill Your Duty on Money Street and on Main Street
3. Balance Knowledge, Action, and Inaction
4. Partner with Nature. Take/Offer Sabbaticals
5. Build Your Karmic Balance Sheet
6. Balance Material and Spiritual Rewards
7. Create, Nurture, and Dissolve/Re-create
8. Operate in the Abundant and Transparent Mode
9. Practice Enlightened Self Interest
0. Return to the Beginner's Mind. Renew Your Success

What is Success?
For many of us success means not only material prosperity but also fulfilling work, loving relationships, professional recognition, sense of well-being.

In this book, filled with illuminating parables and anecdotes, Rao Kolluru offers practical guidance for achieving personal business success -- everything from setting your personal odometer back to zero to practicing enlightened Self interest.

Through these principles and practices, you can create playful and inspiring workplaces and help orchestrate the success of your business. And you can build on these pillars to enhance your own creative performance and lead a life of adventure and fulfillment.

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See other books and media by Rao Kolluru